SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

Here's what business leaders need to know about the SMS ecosystem and how business texts move from send to delivery while ...

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Advertising merchandise and services via text messages. If people opt in to SMS marketing, they periodically receive text ads. However, too often, cellphone numbers are exchanged or sold without the ...

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With more and more people choosing to stay at home to limit the spread of COVID-19, a significantly increased amount of time is being spent using smartphones. While text message marketing has been an ...

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

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For better or for worse, our lives have depended on digital connectivity this past year. Among distance learning, reimagined workplaces and brick-and-mortar closures, phones have transitioned from ...

Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

SMS marketing startup PostScript has raised $65 million in a Series C round of funding, the company said Wednesday. The COVID-19 pandemic “forced brands to accelerate their marketing strategies and ...