Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...

Remember Takeshi’s Castle? Well, it’s now got an official Roblox tie-in game, allowing tidal waves of blocky avatars to take on the show’s iconic obstacle courses. Yup, the Japanese game show that ...

A recreation of an Ikea store in Roblox. In 2023, Ikea faced a challenge. In a tight labour market, job applications were declining and the traditional approach to showcasing employer benefits wasn’t ...