A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Update, Wednesday October 1, 2025: Roblox has responded to the open letter written by three game industry advocacy groups stating its new parental controls and content descriptor "impacts very few ...

Mumbrella can today announce the first three headline speakers for its flagship 2026 conference, Mumbrella360, who will each explore how marketers and creative leaders can drive meaningful change in a ...

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...

The Attorney General Alliance, a bipartisan group of US state attorneys general that "takes on emerging issues like cannabis regulation, sports betting," has launched a new Partnership for Youth ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the next ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

The Roblox Developers Conference is underway, and at the keynote address CEO and co-founder David Baszucki unveiled a modest goal: one billion daily active users, and 10% of all gaming content revenue ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 22 hours ago By Erika Wheless - 1 day 23 hours ago By Tim Nudd - 2 days 2 hours ago By Erika Wheless - 2 days ...