The minor in social research methods and applied statistics teaches you to use qualitative and quantitative research methods to answer social questions. Designed for students in the College of Liberal ...

More often than not, it feels like UX research is under-appreciated and under-resourced in tech companies. Despite being a valuable activity, there is an overarching feeling that research can also be ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

If Northwestern University researcher Greg J. Duncan and his colleagues hadn’t used more than one research method to study an anti-poverty experiment in Milwaukee, they would never have known about ...

As a physician, I know the challenge of helping patients determine which health care options might work best for them given their personal situation and preferences. Too often they – and their ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

This study included six open-ended questions: Researchers manually coded each of the 375,834 open-ended answers into one of four categories: responsive to the question; does not match the question; ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...