QUALITATIVE research designs give us insights on matters we want to know much more about than what meets the eye. Qualitative research designs involve gathering and analyzing non-numerical data. One ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

The Project on Impact Investments uses multi-method research to build insight that is both expansive in its focus and detailed in its analysis. We combine the study of the larger universe of impact ...