Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

BOSTON--(BUSINESS WIRE)--QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...

Product managers can only be successful if they can make effective use of both quantitative and qualitative data. But mapping the former to the latter, and collecting high-quality data, is a huge ...