While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...

The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

This year’s Super Bowl champions weren’t the L.A. Rams, the Cincinnati Bengals, or even nostalgic millennial hip-hop fans… they were, sigh, Crypto Bros. It felt like very other commercial during the ...

Are you a print subscriber? Activate your account. 14 hours 43 min ago By Adrianne Pasquarelli - 16 hours 54 min ago By Lindsay Rittenhouse - 17 hours 1 min ago By Ad Age Staff - 17 hours 8 min ago By ...

The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style reminiscent of old computer screen savers Abigail Adams is a Human Interest Writer and Reporter ...

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QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...