The bouncing ad, reminiscent of DVD player logos, allowed viewers to scan the code, taking them to a cryptocurrency website offer. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app and forced the company to throttle traffic to its site. The ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the ...

While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don't need advertisers normalizing scammer behaviors. Since my start in 2008, I've covered a wide variety of ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Sure, the Super Bowl is the stage for the ...

In this video, we dive into how jersey advertisement patches have turned NBA uniforms into cluttered billboards, from the ...

Advertising for cryptocurrency services got a lot of attention during Sunday’s Super Bowl, but an ad for Coinbase Inc. managed to crash their website and raise security concerns. Companies advertising ...

Uniqode reports that 74% of shoppers prefer QR Codes offering real value, signaling their role as essential tools for retail ...

This post was created in partnership with IRCODE QR codes are so yesterday – enter the era of scannable images. During a ...

The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style reminiscent of old computer screen savers Abigail Adams is a Human Interest Writer and Reporter ...