CHICAGO, IL--(Marketwired - Oct 27, 2015) - Mattersight Corporation (NASDAQ: MATR), the pioneer in personality-based software applications, announced today that it has leveraged the Process ...
Using the Process Communication Model to build healthy business relationships. Dean Hefta, founder of Clarus Results, a consulting firm, and author of How We Connect, visits with Matt George about how ...
The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...
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