Sephora kids are on the rise — tweens have taken to the retailer, scrambling to purchase products from colorful and trendy brands like Glow Recipe and Drunk Elephant. Now, period care is getting ...

There's nothing more relaxing than settling down with a good makeup tutorial, and there's something very therapeutic about seeing winged eyeliner go right the first time. We've all also fallen victim ...

According to founders across the space, tutorial style videos resonate with this cohort most. For example, RedDrop has employed a plush vulva to demonstrate how to use certain products, while Simmonds ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A little girl in Pennsylvania loves to make ...