Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed ...

Since the early twentieth century, competition policy has sought to create level playing fields within the physical marketplace. Recently, antitrust has become a hot button topic on the global stage, ...

In today’s always-on, highly competitive marketing landscape a printer can no longer just offer a conventional siloed service offering of only putting ink on paper. Customers are demanding an ...

I’ve been discussing the topic of customer experience (CX) with quite a few companies, and have been repeatedly drawn into the omnichannel vs. multichannel debate. The first aspect people often ...

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning. Jay also shares insights into how first-party data that leverages ...

Omni-channel supply chains in the retail industry have evolved rapidly over recent years in response to shifting consumer demands. At the same time, the shift toward circular economies is gaining ...