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Recognizing the challenges to traditional approaches to economic measurement—among others, declining survey response rates, the growing economic significance of hard-to-measure digital services, and ...

If you've been following the advertising technology (adtech) ecosystem and all things privacy, measurement and targeting, you know that the only thing that has remained unchanged is that everything is ...

This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday in New York City. Why? One word: measurement.

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...