Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

Email marketers may not be worried about this since their medium is built on direct response, but they probably should be. A new study by the data firm TransUnion, created with eMarketer, found that ...

Are your cybersecurity investments delivering real value? For Maman Ibrahim, the real test of cybersecurity performance is whether an organization can turn technical risks into business language that ...

In a digital world, where everything is driven by technology, verifying the effectiveness of marketing initiatives with numbers as proof of success is the foremost priority of any marketing agency. To ...

ESPN Analytics created revolutionary metrics to measure performance in the trenches -- in both the run and pass game -- using player tracking data from NFL Next Gen Stats. Our pass rush win rate ...

The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program. “After achieving initial accreditation ...

Below are the current SP+ rankings, last updated after the games of Nov. 8. What is SP+? In a single sentence, it's a tempo- and opponent-adjusted measure of college football efficiency that I ...