To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

This article is Part 2 of a series, “The Strategy Formation Process.” Part 1 is here. Strategy formation is a vital tool in dealing with disruptive change, and in Part 1, we suggested you can avoid ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

The Internet has become an indispensable tool for today’s businesses. Every business organization is using it in some way or another these days. Marketing managers who fail to use the Internet in in ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...