In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...

As marketing organizations navigate new challenges, they must also address the integration of AI with legacy systems and the need for transparency in AI decision-making processes. In the dynamic ...

Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions. Don’t make marketing decisions based on gut feelings and opinions — here’s ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Enter artificial intelligence (AI) in the form of advanced robotics – a significant step beyond the basic bots that companies ...