As a marketer looking to get ready for the spring campaigns with your marketing team, one of the challenges is aligning your customer relationship marketing (CRM), marketing automation and ...

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered. The footprints of marketing ...

Milk and cookies. Lennon and McCartney. Jordan and Pippen. The greatest duos always consist of a yin and a yang—two different but complementary halves that together represent a unifying whole. And so ...

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Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of capabilities designed to streamline workflows, reduce repetitive tasks, ...

Whether you are new to CRM and marketing automation technology or are a seasoned veteran, the concept of inclusive marketing may be foreign to you. But as diversity and inclusivity have become ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses often invest great resources in acquiring licenses and implementing sales CRM and ...