Optimizing for SEO is crucial when creating engaging online content. SEO boosts visibility, builds trust, improves user experience, and drives long-term digital growth.

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

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It’s no longer a luxury to use ChatGPT as part of a Search Engine Optimization (SEO) strategy; it’s a must. But just telling the chatbot to “write an article about X” will lead to a mediocre result.