New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

After months of negotiations over a rights deal, Apple and Formula 1 have finally waved the checkered flag. Apple and Formula 1 announced a five-year agreement under which all F1 races will be ...

Apple has signed a five-year deal to become the sport’s exclusive broadcast partner in the U.S. Rudy Carezzevoli / Getty Images AUSTIN, Texas — After months of rumors swirling about the next holder of ...

Is Max Verstappen a serious threat for a fifth consecutive Formula 1 title? Verstappen cut Oscar Piastri’s points lead to 40 points with an easy win in the United States Grand Prix. Verstappen started ...

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Formula 1 has entered into a new five-year media rights deal with Apple that will bring all F1 races to Apple TV for viewers in the United States beginning in 2026, it was announced on Friday, Oct. 17 ...

Apple announced on Friday that it has secured exclusive U.S. broadcasting rights to Formula 1. The new five-year agreement between the tech giant and Formula 1 will make Apple TV the exclusive ...

Ford says it has had a greater level of involvement than initially expected in its Formula 1 partnership with Red Bull Powertrains. The automotive giant is returning to Formula 1 in 2026 after a ...

Red Bull star Max Verstappen won his fourth Formula 1 United States Grand Prix in five years, Sunday, Oct. 19 at the Circuit of the Americas in Austin, Texas. Verstappen started on pole and lead ...