Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Modern businesses run on data. Companies regularly capture, store and analyze large amounts of quantitative and qualitative data on consumer behavior, to which they can apply predictive analytics to ...

CINCINNATI—Late at night, or when her 18-month-old daughter is napping, Jessica Sharp logs onto Chat GPT and asks it to help her in her fight to stop a data center from being built just steps away ...

Semiconductor stocks are influenced by global economic cycles and tech trends like AI. Qualcomm is expanding its market from smartphones to AI in automotive and PCs. Nvidia leads in AI chip platforms, ...

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Health care providers are a key source for health information. Smaller shares get health information from social media and AI. When a breaking news event happens, 36% of U.S. adults say they typically ...

Advisor: Sukesh Aghara, Ph.D., Professor, Chemical (Nuclear) Engineer, University of Massachusetts Lowell Tejaswini Vaidya, Ph.D., Post Doc Research Associate ...