The 1-rep max (1RM) is a great tool for anyone looking to increase their strength in the weight room. It’s both an expression of strength in an exercise movement and an integral way to track progress ...

Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and ecommerce has been strong as ...

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...