Your life story is more than a simple sequence of events; it’s a powerful tool that shapes your identity, guides your choices, and influences your future. This concept, called “narrative identity,” ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...

Working 70-hour weeks for $45,000 a year. Clocking 50,000 steps before noon and driving an hour each way to do it. That was my work life not so long ago. Tired of being worked to the bone, my body ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

The role of the writer in games has changed hugely in recent years. From an optional extra to a vital part of the development team, the narrative designer is responsible for far more than ‘words on a ...

I recently sat outside to watch the Hudson Classical Theater’s production of The Complete Works of William Shakespeare (abridged)—a 90-minute romp through 38 plays and 154 sonnets. Part farce, but ...

Let’s say I’m in a horrible, deadly bus crash. How likely is it that I’ll get on a bus anytime soon afterward? What we’re really talking about is narratives, and my narrative will be screaming at me ...