Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Influencer marketing has exploded in popularity, revolutionizing the way brands engage with ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some ...

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

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Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process ...

Over the past decade, selling franchises has become an extremely competitive business. Any advantage that one brand can develop, cultivate, and deploy can make or break its success. And now more than ...