A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Mobilexpense is a fast-scaling B2B SaaS company transforming expense management across Europe. We're looking for a hands-on growth leader who has already operated in the trenches of a B2B SaaS ...

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Digital has added nuance to the funnel because it’s made the sales journey non-linear and it gives consumers multiple entry points into the process – a hurricane of touchpoints that influences ...

Tanika Corneleus, digital campaign lead at midnight says Automated marketing isn’t a set-and-forget solution – it needs the ...

That digital-first approach changes one of the fundamentals of the sales journey that has been held close to marketers’ hearts for decades – the funnel. Digital has added nuance to the funnel because ...

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...

Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged-food manufacturer began ...

NEW YORK (Reuters) -Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged food ...

NEW YORK (Reuters) -Snack maker Mondelez is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told Reuters. The packaged-food ...