New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

Data Sources: Marketing data resides in various sources, including website analytics platforms (e.g., Google Analytics), CRM ...