Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...