Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don't want to get drowned in the sea of numbers and graphs, you have to know where and what to look for.

When it comes to staying in the know about how their work is progressing and making an impact, CIOs and CTOs need to keep a foot in two camps. They not only need to understand how their own team is ...

SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase ...

Investment in technology, specifically artificial intelligence (AI), is imperative today if you want your company to survive ...

Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

For the tech community, the rallying cry in 2022 was about moving from the growth-at-all-costs mindset toward emphasizing profitability. We believe that in turbulent times, startups and scaleups alike ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

The top priority for most healthcare providers is ensuring all patients receive the highest quality care. Of course, to maintain that level of care and keep their doors open, practices have to be ...