Assaf Baciu is cofounder and COO at Persado, which provides specialized generative AI used by some of the world's largest brands. In the two years since OpenAI commercialized the GPT-3 large language ...

You’re trying to solve a big problem. Nothing seems to work. Hold up! Before you waste more time, you should consider a problem-solving framework called “the monkey and the pedestal.” It comes out of ...