Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Business goals and objectives provide business management with direction. With set business goals, personnel know what is expected of them when operating the business. This understanding allows each ...

As a small-business owner, you have to know how to set business goals and reach them. It can seem difficult to measure your progress, but you can use some techniques to help you. Learn the difference ...

Six years ago, when I had itches of entrepreneurship to scratch, I was lucky to be introduced to Matt Mohebbi, a young man who­–though coming from a much different background and expertise–was ...

Opinions expressed by Entrepreneur contributors are their own. In any aspect of life, setting goals is necessary to achieve success. In the 1960s, pioneering goal-setting researcher Dr. Edwin Locke ...