Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...