The SEO industry was founded on a strong community of knowledge sharing between SEO pros; mostly about how to get top ranking on Google. Tapping into this, Google realized that working ‘with’ the SEO ...

Follow these simple steps to increase your search ranking, make users spend more time on your site and make them come back for more in the future. Creating a silo structure for your website helps ...

Many businesses use AI-powered SEO tools to boost their website rankings, but they often struggle to see results. The key isn’t just in AI; it also involves strategic off-site tactics such as link ...

Google’s AI Overviews (AIOs) are AI-generated responses that appear at the top of the search engine results page (SERP). Unlike traditional search results, AIOs summarize information from multiple ...

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn ...

SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of what they sell won’t necessarily help you rank. Instead of wasting time ...

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...