With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Read the executive summary The Global Circularity Protocol for Business (GCP) accelerates the transition to a circular ...

Explore innovative distance measurement methods for DIY projects. Learn about tools like UWB, barometers, and camera-based systems.

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

The rule for measuring garland for staircase railings is similar to mantels. “We recommend 1.5 to 2 feet of garland for every ...

A new method for measuring three different properties of light, at the same time, has been developed using an ...

A healthy marketing budget can be powerful fuel for brand expansion and sales growth. But when sales improve, most marketers need to prove that their activity was the driver of sales lift. Marketers ...

Lehigh researchers create new method that improves consistency between predicted and observed data. An international team of mathematicians led by Lehigh University statistician Taeho Kim has ...

Four lasers were directed into the skies above the European Southern Observatory's (ESO) Paranal facility in Chile. Each ...

When measuring the sales lift of a marketing campaign, 45% of marketers use some form of basic pre-post marketing analysis, according to The Lenskold Group and MarketingProfs 2007 Marketing ROI & ...

New research proposes a quantum sensing technique that, for the first time, can simultaneously examine multiple parameters of an optical network.For ...

Discover key takeaways from comScore’s Q3 2025 earnings: double-digit growth, product innovations, and financial strategy shifts.