Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

I sat down with podcast regular Sam Thompson, and we talked about how he's planning to launch an AI-powered recipe app using ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

If you want to know how Meta makes money, here's what investors need to understand about the company's core business model.

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ...

Zillow and Redfin, two online real estate companies, are being sued by both state and federal government officials. According ...

Meta reportedly profits billions from scam ads, yet loopholes let repeat offenders thrive. This is a growing concern about ...

WhatsApp will soon show ads in its Updates tab as Meta explores new revenue options while keeping private chats encrypted and ...

Advertisers are adopting AI systems that can tailor ads to individual users by analysing language, tone, colour preferences ...