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Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

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Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

If you want to know how Meta makes money, here's what investors need to understand about the company's core business model.

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Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

Both the Sandy Liang film and the Katseye × Kelis "Milkshake" drop prove that Gap's current magic isn't about exclusive ...

Coca-Cola released an AI-generated Christmas ad for the second year in the row following 2024's controversial debut.

For the Mavs to win the trust of the fans, they need to nail the next steps — and the roadmap couldn’t be any clearer.

In a recent public appearance, Clemson athletic director Graham Neff did not take a firm stance on whether or not that’s the ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...