Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. Focus on block-level structure so ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Katherine Li Every time Katherine publishes a story, you’ll get an alert straight to your inbox ...

Our 5th annual State of SEO report shows how marketers scale content, adopt AI & strengthen authority to sustain results in the coming year. Two-thirds of SEO professionals say original content ...