In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

Every end goal can call for a different kind of content. For example, you might need content that’s designed to move people closer to a sale, make you more memorable (branding), or help you maintain ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

From the earliest stages of a business onward, its leaders must decide which efforts to put marketing dollars behind. These decisions are based on not only the size of the company but also what stage ...

Pandemic-driven lockdowns have driven a lot of businesses online pushing the competition and increasing demand for more conversion optimization solutions One of the most effective ways to increase ...

Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. To continue reading this content ...

She gets a funnel, he gets a funnel, you get a funnel! It may be no surprise that everybody is talking funnels these days. Sorry to burst your bubble, but the idea of a systemized process to get your ...

Between the changing tides of the economy and digital buying preferences, SaaS companies are under tremendous pressure. Many of these companies understand that 80% of their interactions with buyers ...

The traditional sales model doesn’t always make sense, so focus on service instead of sales. Build trust, resulting in more referrals and long-term relationships. As entrepreneurs, you know how ...