COVID-19 fundamentally changed the way people shop and interact with brands. As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to ...
It has been a turbulent couple of years for businesses in consumer packaged goods. The Covid-19 pandemic sent a significant shock through the established patterns. People were spending more time at ...
NEW YORK--(BUSINESS WIRE)--In 2023, CPG marketers face many hurdles to find and engage their ideal shoppers. Today, global programmatic media partner MiQ announced a new shopper intelligence solution, ...
CHICAGO--(BUSINESS WIRE)--IRI ® today announced it is enhancing IRI Lift ™ by expanding the retailer channels included in the solution to capture a broader sales universe. This enhancement will ...
Kearney survey says real-time scenario planning, predictive risk scoring, and continuous monitoring are helping companies ...
The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at ...
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