在跨境电商竞争白热化的2025年，外贸独立站开发已从“建站即上线”转向“技术+内容+算法”的深度整合阶段。谷歌SEO优化作为核心流量入口，其效果直接影响独立站的转化率与ROI。然而，许多企业在实践中面临关键词竞争激烈、内容同质化、技术架构缺陷等难题。本文结合最新行业案例与技术工具，拆解外贸独立站优化的核心痛点，并提供可落地的解决方案。

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