Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search has always been about connecting people with answers. For years, businesses relied on ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

A new study from LightSite AI shows that 89 percent of SEO executives still treat Generative Engine Optimization as traditional SEO, even as AI search changes how visibility and trust are determined.