The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Google is integrating Google Shopping information into Gemini and AI Mode, but the AI doesn't always know when to use it.

We'll show you how to get started, what you can do, and how to make ChatGPT work for you instead of the other way round.

A Berlin court has ordered Google to pay €465 million to price-comparison service Idealo, finding the company abused its ...

Google Photos is turning into a mini video studio. The app is now rolling out new “trendy” video editing templates designed to make your clips look professionally edited in seconds — without needing ...

Academic studies found that people who rely heavily on AI for tasks like writing generally perform worse than those who don’t ...

Numerous options exist, but Sauce’s go-to for measuring GEO visibility is Scout, the AI search visibility and competitive ...

The EU launched a fresh investigation into Google Thursday over suspicions the US giant is pushing down news outlets in ...

Search engine optimization has always evolved, but the changes unfolding in 2025 are reshaping the digital landscape in ...