Ever wonder why some stories grab you while others fade from memory? The secret isn't in plot twists—it's in the people. While Walter White's criminal descent in Breaking Bad and the psychological ...

Whether they’re humans, supernatural creatures, heroes, or villains, fully developed characters drive narratives. The art of character development is essential to crafting characters that audiences ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

While change is inevitable, you shouldn’t change just for the sake of change. For a leader, change should be intentional, with a reason and goal you understand. The fear of change is called ...

Character is the set of qualities that make somebody distinctive. It is the outward manifestation of what you believe inside your mind and spirit. It is your nature, personality, and moral fiber. Your ...

Hear from recent Duke appointee Retired Gen. Charles Q. Brown Jr. and other Duke faculty and staff on what it takes to develop empathetic and character-forward leaders.