This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

A custom burger box is one of the most significant aspects of the fast-food brand. The design, texture, and branding of the burger box can trigger the emotional aspect of people, generate brand memory ...

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...