A successful fund-raising catalog combines a wide range of specific products with higher-priced appeals for money that can be used for a broad range of needs, said Robbin Gehrke, senior vice president ...

I have so many articles of clothing that it’s not uncommon for me to find a top or skirt in my closet and wonder aloud, “What the hell is this?” At some point, I bought it. I probably even tried it on ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...