Sales can be a challenging aspect of business. Whether you're just starting out or you've been in the game for a while, struggling with sales can feel like you're floundering in deep water, unsure of ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Just as coaches dissect every play after the Super Bowl to build a winning strategy for the next season, retailers, following a record-breaking 2024 holiday shopping season, find themselves with a ...

Jacob Beau is bringing clarity to the complex world of digital marketing. As the founder of CONCEPT, a Meta-preferred agency with offices in San Francisco, Santa Cruz, and Raleigh, Beau has emerged as ...