When I first became digital brand strategy lead for a national Quick Service Restaurant brand, I arrived on the scene to find a social media calendar chock full of transactional posts and nothing else ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. The ongoing boom in demand for medical spa services has driven ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

This is the 12th installment in a Financial Planning series by Chief Correspondent Tobias Salinger on how to build a successful RIA. See the previous stories here, or find them by following Salinger ...

There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. The stereotype includes flashy ad placements (signs in Times Square!), unproven new ...