Opinions expressed by Entrepreneur contributors are their own. Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing ...

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Your ad might grab attention and provide useful information to encourage clicks, but what percentage of those clicks actually turn into clients once they reach your website? Online marketing involves ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are ...

In May, Google announced they are beta testing AdWords AMP landing pages. Well, the beta is just about over and in the next two weeks, Google is opening up this feature to all advertisers in two weeks ...

Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab. The mobile speed score algorithm has been updated to require fewer ad clicks in order to ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search advertisers, Google is launching a beta to serve AMP-enabled landing ...

Without a landing page, visitors can wander without taking meaningful action. (Image: Domains) If you're investing in online advertising across platforms like Google and social media, creating a ...

Google announced on Twitter yesterday that they have added "two changes to make it easier to specify landing page parameters." Specifically (1) Final URL Suffix is now available in Google Ads and (2) ...