Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key ...

LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

Social media is a creative ecosystem these days. To stand out, brands must move with culture—building workflows that allow ...

One of the most striking findings is that GenAI ads evoke stronger emotional reactions than those not using AI. But here’s ...

Meetings that bridge the gap between in-person and remote workers must become more effective for hybrid work environments to ...

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

See if LinkedIn Premium Career is worth it in 2026, with InMail credits, job insights, profile tips, and a free 30 day trial ...

USC students created an entire advertising campaign for a local non-profit as part of the School of Journalism and Mass ...