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One of the most striking findings is that GenAI ads evoke stronger emotional reactions than those not using AI. But here’s ...

Social media is a creative ecosystem these days. To stand out, brands must move with culture—building workflows that allow ...

Meetings that bridge the gap between in-person and remote workers must become more effective for hybrid work environments to ...

While the medium may seem like an obvious play for B2C brands, B2B marketers also benefit from it. Not only can OOH capture ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

See if LinkedIn Premium Career is worth it in 2026, with InMail credits, job insights, profile tips, and a free 30 day trial ...

Drawing on fresh testing from System1, Andrew Tindall reveals an uncomfortable truth: the public doesn’t care about ...

Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

USC students created an entire advertising campaign for a local non-profit as part of the School of Journalism and Mass ...