Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. With the rise of social media, mobile applications and AI, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gamification is the application of gaming mechanics in a non-gaming context. These can be ...

A core responsibility of every manager is to motivate and engage their employees. This is because disengaged employees show lower productivity and exhibit higher absenteeism. Traditional approaches to ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

Gamification has emerged as a powerful tool in various aspects of our lives, and sales is no exception. By incorporating game-like elements and mechanics into sales strategies, businesses can harness ...

Gamification can turn the combative relationship between finance and tech into a team sport that helps improve cloud cost ...

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Successful long-term disease management definitely implies care consistency. It assumes that both caregivers and patients know the rules and follow them: a provider is aware of an individual’s current ...