Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gamification is the application of gaming mechanics in a non-gaming context. These can be ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

Nikita worked as the Head of Email Marketing for six years before founding Claspo, an easy-to-use pop-up builder and management tool. With the rise of social media, mobile applications and AI, ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

It takes time and repetition and requires the kind of discipline that, for many of us, is hard to access. That's where gamification comes in. The idea behind this strategy is that by introducing the ...

Gamification can turn the combative relationship between finance and tech into a team sport that helps improve cloud cost ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Hours before my family sheltered our evacuated friends, I watched as a powerful fire painted our Southern California skies a burnt orange tone, while a heavy, smoky ash fell like raindrops. The ...