New categories aren’t created by accident. They appear when an entrepreneur identifies a problem and then comes up with a way to solve it unlike anyone else. By identifying the disease and providing ...

Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

When we hear of the hottest new startups gaining traction, it's surprising how simple the concepts are. Many times, it's small problems that are approached in a different way that leads to major ...

Google Calendar is a Web-based calendar application that provides a huge range of functions for managing your appointments, business meetings and schedule. The service allows you to create calendar ...

In a sea of competitive brands, how do you make yours stand out? It may seem like a question without an answer. But one man has found a way to dominate his space without forfeiting hours of his time.

Microsoft Outlook 2003 through 2013 include a set of labels or categories you can assign to your appointments or meetings. When you switch to the List view in Outlook, you can click the "Categories" ...